Business
In order to be economically viable, vegetable and small fruit growers must be good business people. Growers utilize a variety of markets in New York, including retail farm stands and farmers' markets, wholesale markets and produce auctions. Sales of produce continue to increase and expand in New York as growers create new markets for their product. Recent expansions have included more sales directly into New York City and year-round farmers' markets.
Growers must also pay close attention to the costs of doing business on the farm. As costs of inputs such as fuel and fertilizers continue to increase, growers must find new ways to increase efficiency and help consumers understand the value of their products. By keeping costs under control and selling product at a fair price, growers are able to expand the industry in New York.
BUSINESS CATEGORIES
Relevant Event
2025 Finger Lakes Auction Winter Growers Meeting
January 2, 2025
Penn Yan, NY
NYS Produce Auctions Locations and Contact Information
Judson Reid, Extension Vegetable Specialist
Cornell Vegetable Program
Produce auctions in New York State have been formed so that produce growers have a way of marketing their product to quality minded buyers through open competitive bidding. A map of produce auction locations across the state is provided along with auction days, times, and contact information.
Video Series: Essentials of Food Safety for Farmworkers
We all know that farm employees have many crucial roles on the farm, including carrying out food safety policies and practices. However, their ability to do that effectively, depends heavily on the quality of the training they receive. To meet the growing need for online, easily accessible resources, Robert Hadad and Caitlin Tucker have designed "Essentials of Food Safety for Farmworkers", a 5-part video series that covers many of the required worker training topics set forth by FSMA (the Food Safety Modernization Act), or other 3rd party auditing programs.
Growing for Wholesale: Grading and Packing Guidelines by Crop
Grading and packing guidelines are now available for 18 commonly grown specialty crops in NYS: romaine lettuce, acorn squash, broccoli crowns, Brussels sprouts, sweet corn, green peppers, cucumbers, green cabbage, red cabbage, savoy cabbage, cauliflower, eggplant, green beans, jalapenos, poblanos, Hungarian hot peppers, summer squash, and zucchini.
What's Up with Wholesaling?
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.
Wholesale Barriers: Case Studies Overview
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is the second of two narrated PowerPoint presentations providing further findings from a USDA-AMA funded project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study. In this presentation, we provide more information found by diving deeper into the barriers of wholesaling for New York produce growers. The previous video provided information on a large grower survey whereas this video provides more in-depth findings from 8 individual farms selected from 3 focus groups. The farms agreed to provide more details about their marketing experiences, issues, and/or needs. These 8 farms became our 8 case studies; some of the case study farms had wholesaling experience while other farms had no wholesaling experience but were considering moving into that market.
Guide on How to Purchase at the NYS Produce Auctions
Judson Reid, Extension Vegetable Specialist
Cornell Vegetable Program
A produce auction is a wholesale market for regionally grown produce. Currently there are eight produce auctions in New York State offering a wide variety of produce at competitive prices. This guide will provide basic information on the terminology of the auction, as well as how to purchase produce at these unique markets.
Video: New York State Produce Auctions
Currently, there are 8 produce auctions in New York State. These auctions are aggregation points that allow local farmers to sell their produce in wholesale lots to buyers from across the region. To document the economic impact of produce auctions on agriculture, local businesses, family farms, and produce buyers, the Cornell Vegetable Program worked with Harvest New York to survey top sellers and buyers.
A new Cornell Vegetable Program video shares general information about produce auctions, how buyers and sellers use the auctions to expand their businesses, and how local communities benefit from them.
Growing for Wholesale: Vegetable Grading/Sizing Templates
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
To further assist farmers looking to sell into the wholesale markets, the Cornell Vegetable Program has put together some helpful tools. The tools provided here consist of a color photo guide highlighting the grades of some of the most common vegetables grown for wholesale market in WNY. To aid in the visualization of the grading sizes, the templates are available here for you to print off. These are scaled to size and can be used to create sizing templates to be used by workers on the wash and pack lines.
Cornell Small Farms Program: Aiding in Small Farm Business Development
The Cornell Small Farms Program helps farmers get expert assistance to facilitate all phases of small farm development, from initial growth to optimization to maturity. Online courses are available for aspiring, new, and experienced farmers through the Northeast Beginning Farmers Project. Sign up to receive the Small Find Farms E-newsletter to find out about resources, events, career opportunities and funding opportunities.
Farmers Markets in the Finger Lakes Region
Angela Ochterski, Communications and Administrative Lead
Cornell Vegetable Program
There are over 70 farmers markets in the Cornell Vegetable Program counties. Find lists of markets in our region.
Collaborative Marketing for Small Farms
Collaborative marketing is a realistic solution for small- to mid-size farms that are seeking access to larger markets, but are unable to individually serve such accounts. In collaborative marketing, several like-minded producers join together formally to market and distribute farm products, but not necessarily under the governance or control of a cooperative.
Generally, small farms should consider temporary, limited-scale collaborative projects before developing substantial business agreements. Such arrangements can be a simple as consignment sales, or as complex as a corporation dedicated to marketing and distribution.
Upcoming Events
2025 Finger Lakes Auction Winter Growers Meeting
January 2, 2025
Penn Yan, NY
At this grower-focused meeting, ag industry experts will discuss pest control in vegetables, weed management strategies and best practices, seed germination, an introduction to foliar nutrient uptake in vegetables, and grouping flowers by growth needs. Plus we'll hear from a grower panel from Kutztown Produce Auction, moderated with NYS specific pest control from Judson Reid.
Intro to Food Safety and GAPs Training
February 19, 2025
via Zoom,
This virtual workshop will serve two purposes:
- For produce farms just interested in learning about farm food safety, this program will introduce principles and best practices.
- For produce farms look for a GAPs (Good Agricultural Practices) training needed to meet buyer demands for audit/certification, this program will provide that as well.