Cornell Vegetable Program Enrollment

Program Areas

  • Food Safety
  • Variety Evaluation
  • Market Development
  • Pest Management
  • Cultural Practices

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  • VegEdge Newsletter
  • Direct Mailings
  • Educational Meetings & Conferences
  • In-Field Educational Opportunities
  • On-Farm Research Trials

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Business

BusinessIn order to be economically viable, vegetable and small fruit growers must be good business people. Growers utilize a variety of markets in New York, including retail farm stands and farmers' markets, wholesale markets and produce auctions. Sales of produce continue to increase and expand in New York as growers create new markets for their product. Recent expansions have included more sales directly into New York City and year-round farmers' markets.

Growers must also pay close attention to the costs of doing business on the farm. As costs of inputs such as fuel and fertilizers continue to increase, growers must find new ways to increase efficiency and help consumers understand the value of their products. By keeping costs under control and selling product at a fair price, growers are able to expand the industry in New York.



BUSINESS CATEGORIES




Relevant Event

Women in Agriculture Discussion Group: Apples and Vegetables

September 30, 2019
Monday, 6:00 - 7:30 PM
Lockport, NY

Most Recent Business Content

What's Up with Wholesaling?

Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program

Last Modified: January 9, 2019

This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.


Wholesale Barriers: Case Studies Overview

Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program

Last Modified: January 9, 2019

This is the second of two narrated PowerPoint presentations providing further findings from a USDA-AMA funded project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study. In this presentation, we provide more information found by diving deeper into the barriers of wholesaling for New York produce growers. The previous video provided information on a large grower survey whereas this video provides more in-depth findings from 8 individual farms selected from 3 focus groups. The farms agreed to provide more details about their marketing experiences, issues, and/or needs. These 8 farms became our 8 case studies; some of the case study farms had wholesaling experience while other farms had no wholesaling experience but were considering moving into that market.


Growing for Wholesale: Grading and Packing Guidelines by Crop

Last Modified: August 7, 2018
Growing for Wholesale: Grading and Packing Guidelines by Crop

Grading and packing guidelines are now available for 17 commonly grown specialty crops in NYS: acorn squash, broccoli crowns, Brussels sprouts, corn, green peppers, cucumbers, green cabbage, red cabbage, savory cabbage, cauliflower, eggplant, green beans, jalapenos, poblanos, Hungarian hot peppers, summer squash, and zucchini.



More Business Content

NYS Produce Auctions Locations and Contact Information
Guide on How to Purchase at the NYS Produce Auctions
Video: New York State Produce Auctions
Growing for Wholesale: Vegetable Grading/Sizing Templates
Cornell Small Farms Program: Aiding in Small Farm Business Development
Farmers Markets in the Finger Lakes Region
Workplace CSAs
Collaborative Marketing for Small Farms
more crops
Asparagus

Asparagus

Beets

Beets

Broccoli

Broccoli

Brussels Sprouts

Brussels Sprouts

Cabbage

Cabbage

Carrots

Carrots

Cauliflower

Cauliflower

Cucumbers

Cucumbers

Dry Beans

Dry Beans

Eggplant

Eggplant

Ethnic Vegetables

Ethnic Vegetables

Garlic

Garlic

Horseradish

Horseradish

Kohlrabi

Kohlrabi

Leeks

Leeks

Lettuce / Leafy Greens

Lettuce / Leafy Greens

Melons

Melons

Onions

Onions

Parsnips

Parsnips

Peas

Peas

Peppers

Peppers

Potatoes

Potatoes

Pumpkins / Gourds

Pumpkins / Gourds

Radishes

Radishes

Rhubarb

Rhubarb

Rutabaga

Rutabaga

Snap Beans

Snap Beans

Squash - Summer

Squash - Summer

Squash- Winter

Squash- Winter

Sweet Corn

Sweet Corn

Sweet Potatoes

Sweet Potatoes

Tomatoes

Tomatoes

Turnips

Turnips

more crops

Upcoming Events

Muck Donut Hour Every Tuesday

June 25, 2019
8:30 - 9:30 AM
Elba, NY

Meet with Cornell Vegetable Program Specialist Christy Hoepting every Tuesday morning to ask questions and share your observations. Grower experience is combined with research and scouting information for a whole lot of talk about growing ONIONS!
view details

Muck Donut Hour Every Tuesday

July 2, 2019
8:30 - 9:30 AM
Elba, NY

Meet with Cornell Vegetable Program Specialist Christy Hoepting every Tuesday morning to ask questions and share your observations. Grower experience is combined with research and scouting information for a whole lot of talk about growing ONIONS!
view details

Vegetable Pest and Cultural Management Field Meeting for Auction Growers (Seneca)

Event Offers DEC Credits

July 3, 2019
Wednesday, 7:00 - 9:00 PM
Romulus, NY

This course will demonstrate pest management in fresh market vegetables in both field and greenhouse (high tunnel) vegetables, primarily for those growing for wholesale auction. A hands-on demonstration of weed, insect and disease identification in vegetables including management options such as inter-row cover crops, grafting, and where appropriate, spray options will be used to educate growers. Judson Reid, Senior Extension Associate with the CCE Cornell Vegetable Program along with CCE staff will instruct participants and facilitate peer-based learning. Details on each topic will focus on field observations at these farms. 
view details

Announcements

Welcome Margie Lund: New Vegetable Specialist

The Cornell Vegetable Program is pleased to add Margie Lund to our team of Vegetable Specialists! Margie earned her B.S. from Clemson University in Environmental and Natural Resources and her PhD in Entomology (April '19) in the Vegetable Entomology Laboratory from Michigan State University. During her PhD studies she conducted research on various vegetable crops on cooperating farms, organized extension field days, taught undergraduate lab courses and supervised scouting for invasive pests on sponsored grant research. For the Cornell Vegetable Program, Margie will focus on potatoes, dry beans, post-harvest handling and storage.

NY Crop Insurance Availability by County & Crops

Apiculture, Dairy-RP, LGM, Nursery, PRF and WFRP policies are available throughout the entire state. A table has been developed showing RMA crop insurance availability by county and crop in New York State.

If a crop is not covered in your county, you may still be eligible for a written agreement for that crop. Please contact an insurance agent to see if this is an option for you.

More information about crop insurance is available through Cornell's New York Crop Insurance Education Program.

Cornell Commercial Vegetable Guidelines Available

The 2019 Cornell Integrated Crop and Pest Management Guidelines for Commercial Vegetable Production are now available!

Written by Cornell University specialists, this publication is designed to offer producers, seed and chemical dealers, and crop consultants practical information on growing and managing vegetable crops in New York State. Topics include general culture, nutrient management, transplant production, postharvest handling, organic production, and managing common vegetable crop pest concerns. A preview of the Vegetable Guidelines can be seen online.

Highlighted changes in the 2019 Vegetable Guidelines include:
  • Updated pesticide options for economically important vegetable crop pests.
  • New pests: beet armyworm in beets; cabbage looper and tarnished plant bug in lettuce and endive; allium leafminer in onions; and Cladosporium, Cercospora, and Stemphylium leaf spots in spinach.
Cornell Crop and Pest Management Guidelines are available as a print copy ($41), online-only access ($41), or a package combining print and online access ($57.50). Shipping charges will be added to your order. Cornell Guidelines can be obtained through many local Cornell Cooperative Extension offices, or from The Cornell Store at Cornell University or call (844) 688-7620.

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