Cornell Vegetable Program Enrollment

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Business

BusinessIn order to be economically viable, vegetable and small fruit growers must be good business people. Growers utilize a variety of markets in New York, including retail farm stands and farmers' markets, wholesale markets and produce auctions. Sales of produce continue to increase and expand in New York as growers create new markets for their product. Recent expansions have included more sales directly into New York City and year-round farmers' markets.

Growers must also pay close attention to the costs of doing business on the farm. As costs of inputs such as fuel and fertilizers continue to increase, growers must find new ways to increase efficiency and help consumers understand the value of their products. By keeping costs under control and selling product at a fair price, growers are able to expand the industry in New York.



BUSINESS CATEGORIES




Most Recent Business Content

What's Up with Wholesaling?

Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program

Last Modified: January 9, 2019

This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.


Wholesale Barriers: Case Studies Overview

Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program

Last Modified: January 9, 2019

This is the second of two narrated PowerPoint presentations providing further findings from a USDA-AMA funded project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study. In this presentation, we provide more information found by diving deeper into the barriers of wholesaling for New York produce growers. The previous video provided information on a large grower survey whereas this video provides more in-depth findings from 8 individual farms selected from 3 focus groups. The farms agreed to provide more details about their marketing experiences, issues, and/or needs. These 8 farms became our 8 case studies; some of the case study farms had wholesaling experience while other farms had no wholesaling experience but were considering moving into that market.


Growing for Wholesale: Grading and Packing Guidelines by Crop

Last Modified: August 7, 2018
Growing for Wholesale: Grading and Packing Guidelines by Crop

Grading and packing guidelines are now available for 17 commonly grown specialty crops in NYS: acorn squash, broccoli crowns, Brussels sprouts, corn, green peppers, cucumbers, green cabbage, red cabbage, savory cabbage, cauliflower, eggplant, green beans, jalapenos, poblanos, Hungarian hot peppers, summer squash, and zucchini.



More Business Content

NYS Produce Auctions Locations and Contact Information
Guide on How to Purchase at the NYS Produce Auctions
Video: New York State Produce Auctions
Growing for Wholesale: Vegetable Grading/Sizing Templates
Cornell Small Farms Program: Aiding in Small Farm Business Development
Farmers Markets in the Finger Lakes Region
Workplace CSAs
Collaborative Marketing for Small Farms
more crops
Asparagus

Asparagus

Beets

Beets

Broccoli

Broccoli

Brussels Sprouts

Brussels Sprouts

Cabbage

Cabbage

Carrots

Carrots

Cauliflower

Cauliflower

Cucumbers

Cucumbers

Dry Beans

Dry Beans

Eggplant

Eggplant

Ethnic Vegetables

Ethnic Vegetables

Garlic

Garlic

Horseradish

Horseradish

Kohlrabi

Kohlrabi

Leeks

Leeks

Lettuce / Leafy Greens

Lettuce / Leafy Greens

Melons

Melons

Onions

Onions

Parsnips

Parsnips

Peas

Peas

Peppers

Peppers

Potatoes

Potatoes

Pumpkins / Gourds

Pumpkins / Gourds

Radishes

Radishes

Rhubarb

Rhubarb

Rutabaga

Rutabaga

Snap Beans

Snap Beans

Squash - Summer

Squash - Summer

Squash- Winter

Squash- Winter

Sweet Corn

Sweet Corn

Sweet Potatoes

Sweet Potatoes

Tomatoes

Tomatoes

Turnips

Turnips

more crops

Upcoming Events

Women in Agriculture Discussion Group: Urban Farming

May 6, 2019
Monday, 6:30 - 8:00 PM
Buffalo, NY

Each monthly Women in Ag discussion group meeting will feature an established, innovative Farm-her leading the group on a tour of her operation and sharing her expertise on business management and production. Several guest speakers, as well as Cornell Vegetable Program staff, will be brought in to act as resource people for developing solutions to common production challenges.

The May 6 meeting will cover positive public relations and navigating municipal ordinances in urban farming. The meeting will be hosted by Mayda Pozantides (Groundwork Market Garden) and Allison DeHonney (Urban Fruits & Veggies). Participants will learn about production in urban soils and how to adapt farming techniques for urban environments.
view details

Women in Agriculture Discussion Group: Small Fruit & Vegetable Production plus Insect Control

July 15, 2019
Monday, time TBA
East Aurora, NY

Each monthly Women in Ag discussion group meeting will feature an established, innovative Farm-her leading the group on a tour of her operation and sharing her expertise on business management and production. Several guest speakers, as well as Cornell Vegetable Program staff, will be brought in to act as resource people for developing solutions to common production challenges.

The July 15 meeting will cover small fruit production and insect control led by Elizabeth Buck, CCE Cornell Vegetable Program, and Abby Seaman, NYS IPM Program. The meeting will be hosted by Gayle and Naomi Thorpe (Thorpe's Organic Family Farm). Gayle and Naomi will share their experiences managing a diversified organic farming operation and family farm transitions.
view details

Announcements

How to Take a Soil Sample

Soil sampling is an important part of managing your crops, but it's important to do it correctly. In this video created by the Eastern NY Commercial Horticulture Program, Vegetable Specialist Amy Ivy demonstrates how to take a soil sample.

For more information or to get soil sampling forms and supplies, visit Agro-One online.

Cornell Commercial Vegetable Guidelines Available

The 2019 Cornell Integrated Crop and Pest Management Guidelines for Commercial Vegetable Production are now available!

Written by Cornell University specialists, this publication is designed to offer producers, seed and chemical dealers, and crop consultants practical information on growing and managing vegetable crops in New York State. Topics include general culture, nutrient management, transplant production, postharvest handling, organic production, and managing common vegetable crop pest concerns. A preview of the Vegetable Guidelines can be seen online.

Highlighted changes in the 2019 Vegetable Guidelines include:
  • Updated pesticide options for economically important vegetable crop pests.
  • New pests: beet armyworm in beets; cabbage looper and tarnished plant bug in lettuce and endive; allium leafminer in onions; and Cladosporium, Cercospora, and Stemphylium leaf spots in spinach.
Cornell Crop and Pest Management Guidelines are available as a print copy ($41), online-only access ($41), or a package combining print and online access ($57.50). Shipping charges will be added to your order. Cornell Guidelines can be obtained through many local Cornell Cooperative Extension offices, or from The Cornell Store at Cornell University or call (844) 688-7620.

Empire State Producers EXPO Proceedings

Proceedings from the Empire State Producers EXPO conference from 2011-2019 are available online.

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