Ethnic Vegetables
Production of ethnic vegetables is a growing trend on many New York farms. A large assortment of exotic vegetable types while unfamiliar to many Americans may be a taste of home to foreign nationals, immigrants and ethnically-based communities. Most of these ethnic vegetables can be successfully grown in New York. The key to marketing is to select varieties that are familiar to the consumer group. Many immigrants are excited to be able to purchase fresh produce grown locally that would be readily available in their country of origin. Producing ethnic vegetables can be rewarding, but should be properly researched and tried on a small scale to begin.Relevant Events
Pest Management for Small-Scale Growers
July 23, 2026
Rochester, NY
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Ontario
July 28, 2026
Canandaigua, NY
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Seneca
July 29, 2026
Romulus, NY
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Yates
July 31, 2026
Himrod, NY
Video: New York State Produce Auctions
Currently, there are 11 produce auctions in New York State. These auctions are aggregation points that allow local farmers to sell their produce in wholesale lots to buyers from across the region. To document the economic impact of produce auctions on agriculture, local businesses, family farms, and produce buyers, the Cornell Vegetable Program worked with Harvest New York to survey top sellers and buyers.
A new Cornell Vegetable Program video shares general information about produce auctions, how buyers and sellers use the auctions to expand their businesses, and how local communities benefit from them.
Evaluations of Specialty Crop Vegetables
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
Each year, the Cornell Vegetable Program will be evaluating new and different vegetable varieties suited for the specialty crop or ethnic markets. Growers are encouraged to check them out here to see how they have performed in Western NY.
Ethnic Greens Trial, 2012
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
Interest in growing ethnic vegetables has been increasing in our region. In response, the Cornell Vegetable Program conducted a two-year ethnic vegetable variety and marketing trial. The focus of the trial was to see how well assortments of vegetables that represent some different nationalities perform in WNY under our wildly fluctuating weather conditions and also to see how growers can market these new vegetables, how customers respond to them at the market, and what is needed to reach targeted communities perhaps. Funding was provided by the Western NY CCE Association group.
Exploring Ethnic Vegetables
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
In and around our larger cities and increasingly out in suburban areas, ethnic communities are expanding. This presentation was made to a small farmers' meeting sponsored by the Cornell Vegetable Program, Ontario County CCE, and through funding by GVRMA. The presentation covered discovering what communities are out there, vegetable varieties available, and marketing. Future work will focus on reporting results from variety trials and marketing economics.
Ethnic Vegetable Workshop Receives Media Coverage
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
The Cornell Chronicle Online covered a recent Ethnic Vegetable Workshop hosted by the Cornell Vegetable Program and CCE Ontario County.

Upcoming Events
Pest Management for Small-Scale Growers
July 23, 2026
Rochester, NY
Join us for a hands-on field day exploring integrated pest management tools for small-scale growing spaces and the opportunity to build community with local growers! Learn the best practices for using row covers, biocontrols, trapping, and more.
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Ontario
July 28, 2026
Canandaigua, NY
A field walk will demonstrate pest management in fresh market vegetables in both field and greenhouse (high tunnel) vegetables, primarily for those growing for wholesale auction. CCE Cornell Vegetable Program Specialist Judson Reid will identify weeds, insects and diseases in vegetables and will go over management options such as inter-row cover crops, grafting, and where appropriate, spray options.
DEC recertification credits available: 2.0 in categories 10, 1a, 23 and 24.
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Seneca
July 29, 2026
Romulus, NY
A field walk will demonstrate pest management in fresh market vegetables in both field and greenhouse (high tunnel) vegetables, primarily for those growing for wholesale auction. CCE Cornell Vegetable Program Specialist Judson Reid will identify weeds, insects and diseases in vegetables and will go over management options such as inter-row cover crops, grafting, and where appropriate, spray options.
DEC recertification credits available: 2.0 in categories 10, 1a, 23 and 24.