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Farm Business and Marketing Workshop Series

Peer to peer classes for farmers who want to strengthen and expand their business
This three-part series is designed to bring farmers together to share experiences and ideas.Your participation, discussions and experiences will help shape each session. The mission of the peer to peer network is to strengthen the future of our local agricultural economy by fostering connections and support between farmers. Sessions 1 & 2 will feature local food prepared by the SUNY Adirondack Culinary Arts students.

Cost:
$35 per person for the full series, $20 per person if you would like to attend just one of the sessions. Add $5 per session for additional guests from the same farm. Session #3 is free.

We do not want cost to be a barrier and scholarships are available through the SUNY Adirondack Sustainable Agriculture Fund, administered through the SUNY Adirondack Foundation. Please contact Jared Woodcock at woodcockj@sunyacc.edu for more information regarding scholarships

Pres-registration through the Office of Continuing Education
is required. Phone: (518) 743-2238 | Fax: (518) 743-2318 | sunyacc.edu/ContinuingEd

 



Session #1 Building Resilience into your Farm Business Plan

February 29, 2016

9am-2pm

SUNY Adirondack's Queensbury Campus - Washington Hall room #131
640 Bay Road
Queensbury, NY 12804

Session #1 Building Resilience into your Farm Business Plan

Instructors:
Steve Hadcock is Team Coordinator with the Cornell Cooperative Extension Capital Area Agricultural and Horticulture Program. Steve provides education and technical assistance to agricultural entrepreneurs in the six-county area he covers. He provides education on an individual and group basis to those interested in agricultural entrepreneurship and for those who have been farming for less than 10 years. Steve also educates and assists farmers in identifying new marketing opportunities and determining their cost of production. Steve's interest and passion for farming started at age 10 when he visited a dairy farm near his home and participated in 4H. He attended SUNY Cobleskill and Cornell University as an undergraduate and received a Bachelor's of Science degree in Animal Science. Upon
graduation, he was employed with Cornell Cooperative Extension and has been an Extension Educator for nearly 34 years.


Bob Weybright is an Extension Agricultural Development Specialist, with Cornell Cooperative Extension's Eastern New York Commercial Horticulture Team. Bob brings a strong agricultural economic development and marketing background to the team. After receiving his undergraduate degree from Michigan State University and his graduate degree from the California State University, Bob has been actively involved in a number of agriculture development projects. He has experience in all phases of agriculture, including production, processing, marketing and sales. Bob is active in employing methods that producers can use  to develop innovative new products and increase
their marketing opportunities, especially in the local foods area.


Jesse Strzok is a Production Economics Specialist with Cornell Cooperative Extension's Eastern New York Commercial Horticulture Team. He provides education focused on economics and conducts relevant
research throughout eastern NY. He earned his Master's degree from Iowa State University in economics where he was involved in a number of projects focused in agricultural and experimental economics. Jesse uses his diverse background to sustain and improve commercial horticulture through the development of new and existing programs.

 


Farm Business and Marketing Workshop Series Agenda (PDF; 174KB)

Session #2 Breaking into Wholesale Marketing

March 15, 2016

9am-2pm

SUNY Adirondack's Queensbury Campus - Washington Hall room #131
640 Bay Road
Queensbury, NY 12804

Session #2 Breaking into Wholesale Marketing

  Instructors:
Steve Hadcock is Team Coordinator with the Cornell Cooperative Extension Capital Area Agricultural and Horticulture Program. Steve provides education and technical assistance to agricultural entrepreneurs in the six-county area he covers. He provides education on an individual and group basis to those interested in agricultural entrepreneurship and for those who have been farming for less than 10 years. Steve also educates and assists farmers in identifying new marketing opportunities and determining their cost of production. Steve's interest and passion for farming started at age 10 when he visited a dairy farm near his home and participated in 4H. He attended SUNY Cobleskill and Cornell University as an undergraduate and received a Bachelor's of Science degree in Animal Science. Upon
graduation, he was employed with Cornell Cooperative Extension and has been an Extension Educator for nearly 34 years.


Bob Weybright is an Extension Agricultural Development Specialist, with Cornell Cooperative Extension's Eastern New York Commercial Horticulture Team. Bob brings a strong agricultural economic development and marketing background to the team. After receiving his undergraduate degree from Michigan State University and his graduate degree from the California State University, Bob has been actively involved in a number of agriculture development projects. He has experience in all phases of agriculture, including production, processing, marketing and sales. Bob is active in employing methods that producers can use  to develop innovative new products and increase
their marketing opportunities, especially in the local foods area.


Jesse Strzok is a Production Economics Specialist with Cornell Cooperative Extension's Eastern New York Commercial Horticulture Team. He provides education focused on economics and conducts relevant
research throughout eastern NY. He earned his Master's degree from Iowa State University in economics where he was involved in a number of projects focused in agricultural and experimental economics. Jesse uses his diverse background to sustain and improve commercial horticulture through the development of new and existing programs.

 


Farm Business and Marketing Workshop Series Agenda (PDF; 10KB)

Session #3

September 1, 2016

Date and time are TBA

SUNY Adirondack's Queensbury Campus - Washington Hall room #131
640 Bay Road
Queensbury, NY 12804

Session #3

Instructors:
Steve Hadcock is Team Coordinator with the Cornell Cooperative Extension Capital Area Agricultural and Horticulture Program. Steve provides education and technical assistance to agricultural entrepreneurs in the six-county area he covers. He provides education on an individual and group basis to those interested in agricultural entrepreneurship and for those who have been farming for less than 10 years. Steve also educates and assists farmers in identifying new marketing opportunities and determining their cost of production. Steve's interest and passion for farming started at age 10 when he visited a dairy farm near his home and participated in 4H. He attended SUNY Cobleskill and Cornell University as an undergraduate and received a Bachelor's of Science degree in Animal Science. Upon
graduation, he was employed with Cornell Cooperative Extension and has been an Extension Educator for nearly 34 years.


Bob Weybright is an Extension Agricultural Development Specialist, with Cornell Cooperative Extension's Eastern New York Commercial Horticulture Team. Bob brings a strong agricultural economic development and marketing background to the team. After receiving his undergraduate degree from Michigan State University and his graduate degree from the California State University, Bob has been actively involved in a number of agriculture development projects. He has experience in all phases of agriculture, including production, processing, marketing and sales. Bob is active in employing methods that producers can use  to develop innovative new products and increase
their marketing opportunities, especially in the local foods area.


Jesse Strzok is a Production Economics Specialist with Cornell Cooperative Extension's Eastern New York Commercial Horticulture Team. He provides education focused on economics and conducts relevant
research throughout eastern NY. He earned his Master's degree from Iowa State University in economics where he was involved in a number of projects focused in agricultural and experimental economics. Jesse uses his diverse background to sustain and improve commercial horticulture through the development of new and existing programs.

 


Farm Business and Marketing Workshop Series Agenda (PDF; 174KB)



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Announcements

Community Gardens Soil Testing Program

Soil testing supports the growth and expansion of community gardens by protecting the health and safety of the food produced in these gardens. CCE Harvest NY, in partnership with the NYS Department of Agriculture & Markets (AGM) and the Cornell Soil Health Lab, is offering eligible, food-producing gardens in New York State the opportunity to send soil samples for testing without charge.

The soil test will analyze samples for heavy metals and nutrient levels. Test results help gardeners make appropriate plans to produce high quality fruits, vegetables, and flowers. Technical support and education for participating growers will be provided by the CCE Harvest New York team. Learn more about the 2025 Community Gardens Soil Testing Program.

Winter Cover Cropping in High Tunnels

Cornell Cooperative Extension is researching cover crops for high tunnel growers to better manage fertility and improve soil health. Our work has shown that winter cover cropping in high tunnels has the potential to add organic matter, improve soil structure, support microbial activity, and help with nutrient management by scavenging leftover nitrogen and/or fixing nitrogen. This publication, Management Practices for High Organic Matter Soils: Winter Cover Cropping in High Tunnels, shares best practices for winter cover cropping in high tunnels including species selection, planting rates and dates, termination, and cultural management considerations.

Laser Scarecrows to Deter Birds in Sweet Corn

Are you considering the use of a laser scarecrow to deter birds on your farm? Cornell Cooperative Extension and the University of Rhode Island teamed up to test a research laser scarecrow on sweet corn farms.

A laser scarecrow is a device that has one or more laser modules connected to motors. The specifications of the lasers are optimized to the color and motion sensitivity of bird's eyes. When laser beams move across a field, birds become frightened and attempt to move away from the perceived threat. Light from the laser covers an area quickly and moves through the canopy without causing injury to the crop. Research demonstrates that birds do not readily become habituated to the laser.

A laser scarecrow used as the sole deterrent typically results in a significant reduction in crop damage. Combined with an auditory device, damage can be reduced even more. When used as part of an integrated management program for bird control that utilizes habitat management and multiple scare tactics, laser scarecrows can be useful tools for growers of multiple crops. All scare tactics must be deployed before birds find the field. The effectiveness of lasers depends on multiple factors such as bird species, bird populations, habitat and food availability. Lasers are not effective at deterring deer, racoons, coyotes or other mammals.

To learn more, the Laser Scarecrows to Deter Birds in Sweet Corn and Other High-Value Agricultural Crops fact sheet provides background information, research data, FAQs, and Advantages/Limitations on laser scarecrows.

NY Urban Farms Pest Management Fact Sheet Series

Cornell Cooperative Extension has partnered with dozens of urban farms across New York State to demonstrate and evaluate sustainable pest management strategies. Together with farmers, we found success using control methods that prevent or reduce crop losses through exclusion strategies, crop timing, host resistance, the introduction of beneficial organisms, and more. Regardless of management strategy used, common requirements for success include a knowledge of the pest and disease complex, preventative deployment and commitment to the process. The New York Urban Farms Sustainable Pest Management Fact Sheet Series includes case studies highlighting pest management techniques that New York urban farms have found valuable.