Canadian and European Varieties for the Fresh Market

Potato breeders are always busy trying to develop fresh market varieties with traits that enhance farm sustainability: resistance to diseases, and attractive, tasty tubers preferred by consumers. Every year, potato-breeding programs evaluate advanced clones at several locations to determine how well the new clones perform under different weather patterns and soil conditions. There are key traits that a new fresh market variety should have:
- Attractive Appearance: Smooth, bright skin are traits requested by buyers. Good examples are the yellow fleshed variety Colomba (European) and the white fleshed Envol (Quebec).
- Early Maturity: This is a plus for fresh market growers. Envol is the earliest white flesh variety grown in Ontario, but it has to be grown in soils not infested with common scab.
- Yield: A profitable marketable yield is essential for farm sustainability.
- Consistency & Predictability: Once you are familiar with the variety, you should be able to determine how much nitrogen fertilizer and other nutrients are required to obtain good yields with the tuber size profile you need for your market. Another example of consistency and predictability is performance under tough conditions such as wet or hot summers.
- Disease Resistance: Resistance to common scab is an important trait in areas where this soil-borne disease is a problem. Fresh-market producers with scab problems in their fields need to trade off some of the above mentioned traits for common scab resistance.
Canadian & European Varieties for the Fresh Market (pdf; 6067KB)

Upcoming Events
2026 Ontario Produce Auction Winter Growers Meeting
January 14, 2026
Stanley, NY
At this grower-focused meeting, ag industry experts will discuss European Cherry Fruit Fly, greenhouse phytosanitary inspections, the benefits of using cover crops, plus more. Two grower panel discussions will focus on pest management techniques. DEC recertification credits offered in categories 10, 1a, 22, 23, and 24.
Genesee Valley Winter Produce Meeting
January 20, 2026
Farmersville, NY
Fresh market production meeting for small to mid-sized farms. Topics include: fundamentals of plant disease management, keeping yourself safe while spraying (organic & conventional), mushrooms, white mold management, selling at auction, and soil health.
Chautauqua Region Winter Vegetable Meeting
January 30, 2026
Randolph, NY
Fresh market production meeting for small to mid-sized farms. Topics include: vegetable disease management, keeping yourself safe while spraying (organic & conventional), soil and water sampling, managing soil organic matter, grower panel, industry and programmatic updates.
DEC credits available: 1.0 in CORE plus 1.5 in 1a and 23.