Collaborative Marketing for Small Farms
Collaborative marketing is a realistic solution for small- to mid-size farms that are seeking access to larger markets, but are unable to individually serve such accounts. In collaborative marketing, several like-minded producers join together formally to market and distribute farm products, but not necessarily under the governance or control of a cooperative.
The range of farm products that can be sold through a collaborative group is as diverse as the farms themselves: meats, vegetables, forest products, fruits, grains, flowers, nursery & greenhouse products, cheeses and other dairy products, and livestock.
Collaborative marketing may influence many areas of your farm. By choosing to market jointly with other farms, you will adjust your planting intentions, harvesting and storage techniques, crop schedule, certifications, buyer relationships and many other farm office decisions. It is not a decision to be taken lightly. In fact, establishing some type of business collaboration may be one of the more complicated decisions you will make for your farm.
The financial bottom line for family farms is profitability. Collaborative marketing could reduce your marketing expenses, but it might not make your farm profitable overall. Fortunately, there are ways for you to collaborate with other farms for trial periods to assess the economic strengths or weaknesses. The opportunities opened up through multi-farm marketing need to be tempered with good agreements and procedures.
Generally, small farms should consider temporary, limited-scale collaborative projects before developing substantial business agreements. Such arrangements can be a simple as consignment sales, or as complex as a corporation dedicated to marketing and distribution.
The PDF below contains information on creating a collaborative marketing strategy: considering the different types of collaborative marketing business structures, seeking attorney assistance to develop a collaborative marketing agreement, managing commmon problems, and a handy worksheet to help you organize the basic aspects of a collaborative marketing agreement.
Collaborative Marketing for Small Farms: Selling & Working Together (pdf; 447KB)
Asparagus
Beets
Broccoli
Brussels Sprouts
Cabbage
Carrots
Cauliflower
Cucumbers
Dry Beans
Eggplant
Ethnic Vegetables
Garlic
Horseradish
Kohlrabi
Leeks
Lettuce / Leafy Greens
Melons
Mushrooms
Onions
Parsnips
Peas
Peppers
Potatoes
Pumpkins / Gourds
Radishes
Rhubarb
Rutabaga
Snap Beans
Squash - Summer
Squash- Winter
Sweet Corn
Sweet Potatoes
Tomatoes
Turnips
Upcoming Events
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Ontario Produce Auction
July 15, 2025
Stanley, NY
This evening meeting will demonstrate pest management in fresh market vegetables in both field and greenhouse (high tunnel) vegetables, primarily for those growing for wholesale auction. A hands-on demonstration of weed, insect and disease identification in vegetables including management options. Details on each topic will focus on field observations at the farm.
Orleans Summer Vegetable Meeting, 2025
July 16, 2025
Waterport, NY
Meeting themes are pest management in a wide array of produce and best practices for pesticide use. Professor Brian Nault will cover allium leaf miner and thrips in onions, garlic, and leeks, and discuss insect challenges in other crops. Bring your questions! We'll also have a field walk that includes high tunnel tomato and cucumber.
DEC credits available: 0.5 in CORE plus either 1.25 in 1a and 23, or 0.75 in 24.
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Finger Lakes Produce Auction
July 18, 2025
Penn Yan, NY
This evening meeting will demonstrate pest management in fresh market vegetables in both field and greenhouse (high tunnel) vegetables, primarily for those growing for wholesale auction. A hands-on demonstration of weed, insect and disease identification in vegetables including management options. Details on each topic will focus on field observations at the farm.