Collaborative Marketing for Small Farms
Collaborative marketing is a realistic solution for small- to mid-size farms that are seeking access to larger markets, but are unable to individually serve such accounts. In collaborative marketing, several like-minded producers join together formally to market and distribute farm products, but not necessarily under the governance or control of a cooperative.
The range of farm products that can be sold through a collaborative group is as diverse as the farms themselves: meats, vegetables, forest products, fruits, grains, flowers, nursery & greenhouse products, cheeses and other dairy products, and livestock.
Collaborative marketing may influence many areas of your farm. By choosing to market jointly with other farms, you will adjust your planting intentions, harvesting and storage techniques, crop schedule, certifications, buyer relationships and many other farm office decisions. It is not a decision to be taken lightly. In fact, establishing some type of business collaboration may be one of the more complicated decisions you will make for your farm.
The financial bottom line for family farms is profitability. Collaborative marketing could reduce your marketing expenses, but it might not make your farm profitable overall. Fortunately, there are ways for you to collaborate with other farms for trial periods to assess the economic strengths or weaknesses. The opportunities opened up through multi-farm marketing need to be tempered with good agreements and procedures.
Generally, small farms should consider temporary, limited-scale collaborative projects before developing substantial business agreements. Such arrangements can be a simple as consignment sales, or as complex as a corporation dedicated to marketing and distribution.
The PDF below contains information on creating a collaborative marketing strategy: considering the different types of collaborative marketing business structures, seeking attorney assistance to develop a collaborative marketing agreement, managing commmon problems, and a handy worksheet to help you organize the basic aspects of a collaborative marketing agreement.
Collaborative Marketing for Small Farms: Selling & Working Together (pdf; 447KB)
Asparagus
Beets
Broccoli
Brussels Sprouts
Cabbage
Carrots
Cauliflower
Cucumbers
Dry Beans
Eggplant
Ethnic Vegetables
Garlic
Horseradish
Kohlrabi
Leeks
Lettuce / Leafy Greens
Melons
Onions
Parsnips
Peas
Peppers
Potatoes
Pumpkins / Gourds
Radishes
Rhubarb
Rutabaga
Snap Beans
Squash - Summer
Squash- Winter
Sweet Corn
Sweet Potatoes
Tomatoes
Turnips
Upcoming Events
Niagara Region Vegetable Meeting
August 14, 2024
Clarence Center, NY
We'll start this meeting off at Root Down Farm to hear late season disease management updates in peppers and cole crops, plus current best management practices to limit fungicide resistance. Potato variety recommendations and disease control questions in potatoes will be addressed.
Then we'll head to Kreher's beet field to view and discuss alternative weed control technologies. The beet field is an on-farm demonstration of various flame weeding protocols in comparison with stacked tool cultivation equipment. One or two weeding robots will be on-hand for live demonstrations and discussion of the technology's current abilities and future potential. We'll also cover industry updates and a review of late summer disease management in squash.
2.0 DEC credits will be available in categories 23, 1a, and 10.
2024 Chipping Potato Twilight Meeting
August 20, 2024
Dansville, NY
Join us for a brief, on-farm meeting including insect pest updates and viewing of the chipping potato variety trial. 1.0 DEC credits in categories 10, 1a, and 23 will be offered. Dinner follows!