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Collaborative and Alternative Marketing for Farmers - Learning from Those Who are Doing It




Event Details

Date

March 25, 2024

Time

6:30 PM - 8:30 PM

Location

Online via Zoom

Cost

FREE!

Pre-register to obtain the Zoom link.

Host

CCE Cornell Vegetable Program and NOFA-NY

Robert Hadad
585-739-4065



Join us for a virtual panel discussion meeting where panelists will share their marketing enterprise, why and how it came to be, and what it takes for groups of farmers to work together to improve their marketing opportunities. Then the floor will be open for Q/A and discussion with the audience. The goal of this effort is to learn about these types of marketing alternatives, what it took to put them together, and maybe get interest enough from those attending to explore new collaborations. 

Featured panelists:

Stick and Stone Farm - Full Plate Collective, Ithaca, NY
Owned by Stick and Stone Farm and Remembrance Farm, two of the Ithaca area's largest organic farms. Each farm maintains their own independent business, wholesale, unique specialty crops and more, coming together to create shares and community as the Full Plate Farm Collective! Each farm contributes about half of the weekly CSA shares; together they produce about 90% of the food for the CSA. They don't do it alone! It is Community Supported Agriculture, after all: "The collective model allows us to work with and support many more great fellow-producers in the Ithaca area! We commit to buying crops early in the year, much like our members do for us. Their contributions enrich share variety and support crop security, backing each other up when yields are down."

Earth's Palate Farm + Northwest Connecticut Food Hub - Renee Giroux, Warren, CT
Earth's Palate Farm is nestled on 40 acres which includes 4 greenhouses with a small plot of field production for heirloom vegetables and honeybees during the summer months. Tender greens and vegetables are grown year-round in the greenhouses. In addition to the produce, they raise 100 egg layers, meat birds on pasture and heritage pork: "We have embraced the concepts of regenerative agriculture at the onset of beginning our farm. Let this time bring us closer together as a community of friends and neighbors. As farmers we are bred to stoke confidence and resilience. It's important to know - more than ever - where your food comes from. …The Northwest Connecticut Regional Food Hub works with farmers all over northwest Connecticut picking up their fresh, locally grown produce and delivering it to happy wholesale customers such as schools, grocery stores, and restaurants. Proud to collaborate with Connecticut Veteran owned and operated farms."

Deep Root Organic Cooperative - Bruce Kaufman, Johnson, VT
Founded in 1985, Deep Root Organic Cooperative is one of the oldest co-ops of organic vegetable growers in the United States: "The co-op exists to promote local, sustainable, and organic agriculture through its small, family-owned farms. Due to our size and the variety of our member farms, we offer a wide range of products available throughout the year. We thank you for your support with the purchase of our products. We connect the farmer and the customer, delivering the best local organic produce and value-added products to retail establishments, co-ops, restaurants, and institutions."

COST: FREE!

REGISTRATION: You must pre-register to receive the Zoom link to this event. To register, email Robert Hadad (include your name and farm name). The Zoom link will be emailed to registrants prior to the meeting.

This event is organized by Robert Hadad, CCE Cornell Vegetable Program, and Elizabeth Henderson, NOFA-NY. For more information, contact Robert Hadad. We don't sell or give away contact information. We do occasionally send out information on programs, alerts, or questions pertaining to marketing.



more crops
Asparagus

Asparagus

Beets

Beets

Broccoli

Broccoli

Brussels Sprouts

Brussels Sprouts

Cabbage

Cabbage

Carrots

Carrots

Cauliflower

Cauliflower

Cucumbers

Cucumbers

Dry Beans

Dry Beans

Eggplant

Eggplant

Ethnic Vegetables

Ethnic Vegetables

Garlic

Garlic

Horseradish

Horseradish

Kohlrabi

Kohlrabi

Leeks

Leeks

Lettuce / Leafy Greens

Lettuce / Leafy Greens

Melons

Melons

Mushrooms

Mushrooms

Onions

Onions

Parsnips

Parsnips

Peas

Peas

Peppers

Peppers

Potatoes

Potatoes

Pumpkins / Gourds

Pumpkins / Gourds

Radishes

Radishes

Rhubarb

Rhubarb

Rutabaga

Rutabaga

Snap Beans

Snap Beans

Squash - Summer

Squash - Summer

Squash- Winter

Squash- Winter

Sweet Corn

Sweet Corn

Sweet Potatoes

Sweet Potatoes

Tomatoes

Tomatoes

Turnips

Turnips

more crops

Upcoming Events

2025 Finger Lakes Auction Winter Growers Meeting

Event Offers DEC Credits

January 2, 2025
Penn Yan, NY

At this grower-focused meeting, ag industry experts will discuss pest control in vegetables, weed management strategies and best practices, seed germination, an introduction to foliar nutrient uptake in vegetables, and grouping flowers by growth needs. Plus we'll hear from a grower panel from Kutztown Produce Auction, moderated with NYS specific pest control from Judson Reid.

2.25 DEC recertification credits will be offered in categories 10, 1a, 23, and 24.

Intro to Food Safety and GAPs Training

February 19, 2025
via Zoom,

This virtual workshop will serve two purposes: 

  • For produce farms just interested in learning about farm food safety, this program will introduce principles and best practices.
  • For produce farms look for a GAPs (Good Agricultural Practices) training needed to meet buyer demands for audit/certification, this program will provide that as well.

Announcements

Laser Scarecrows to Deter Birds in Sweet Corn

Are you considering the use of a laser scarecrow to deter birds on your farm? Cornell Cooperative Extension and the University of Rhode Island teamed up to test a research laser scarecrow on sweet corn farms.

A laser scarecrow is a device that has one or more laser modules connected to motors. The specifications of the lasers are optimized to the color and motion sensitivity of bird's eyes. When laser beams move across a field, birds become frightened and attempt to move away from the perceived threat. Light from the laser covers an area quickly and moves through the canopy without causing injury to the crop. Research demonstrates that birds do not readily become habituated to the laser.

A laser scarecrow used as the sole deterrent typically results in a significant reduction in crop damage. Combined with an auditory device, damage can be reduced even more. When used as part of an integrated management program for bird control that utilizes habitat management and multiple scare tactics, laser scarecrows can be useful tools for growers of multiple crops. All scare tactics must be deployed before birds find the field. The effectiveness of lasers depends on multiple factors such as bird species, bird populations, habitat and food availability. Lasers are not effective at deterring deer, racoons, coyotes or other mammals.

To learn more, the Laser Scarecrows to Deter Birds in Sweet Corn and Other High-Value Agricultural Crops fact sheet provides background information, research data, FAQs, and Advantages/Limitations on laser scarecrows.

NY Urban Farms Pest Management Fact Sheet Series

Cornell Cooperative Extension has partnered with dozens of urban farms across New York State to demonstrate and evaluate sustainable pest management strategies. Together with farmers, we found success using control methods that prevent or reduce crop losses through exclusion strategies, crop timing, host resistance, the introduction of beneficial organisms, and more. Regardless of management strategy used, common requirements for success include a knowledge of the pest and disease complex, preventative deployment and commitment to the process. The New York Urban Farms Sustainable Pest Management Fact Sheet Series includes case studies highlighting pest management techniques that New York urban farms have found valuable.

NYS Urban Growers Pest Management Needs Assessment

As part of a multi-year project exploring non-spray pest management options that are economically and environmentally sustainable for urban farms, we conducted a needs assessment with urban growers across New York State. The New York State Urban Growers Pest Management Needs Assessment presents findings on current pest management practices, challenges, and topics of future interest.