What's Up with Wholesaling?
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.
This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.


Upcoming Events
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Finger Lakes Produce Auction

July 18, 2025
Penn Yan, NY
This evening meeting will demonstrate pest management in fresh market vegetables in both field and greenhouse (high tunnel) vegetables, primarily for those growing for wholesale auction. A hands-on demonstration of weed, insect and disease identification in vegetables including management options. Details on each topic will focus on field observations at the farm.
Lake Erie Region Summer Meeting

July 24, 2025
Brant, NY
This meeting will cover organic and conventional management and will be relevant for producers of all sizes. This broad-reaching meeting will feature a mixed fresh market field walk, potatoes, sprayer calibration, and disease control in table and wine grapes. We'll cover organic and conventional controls and present information for growers of all scales of production.
2.0 DEC (0.5 CORE, 1.0 Veg, 0.5 Fruit)
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Seneca Produce Auction

July 30, 2025
Romulus, NY
This evening meeting will demonstrate pest management in fresh market vegetables in both field and greenhouse (high tunnel) vegetables, primarily for those growing for wholesale auction. A hands-on demonstration of weed, insect and disease identification in vegetables including management options. Details on each topic will focus on field observations at the farm.
2.0 DEC credits in categories 10, 1a, 23, and 24.