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What's Up with Wholesaling?

Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program

January 9, 2019

This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.

This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.


 



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Asparagus

Asparagus

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Beets

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Broccoli

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Brussels Sprouts

Cabbage

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Cauliflower

Cauliflower

Cucumbers

Cucumbers

Dry Beans

Dry Beans

Eggplant

Eggplant

Ethnic Vegetables

Ethnic Vegetables

Garlic

Garlic

Horseradish

Horseradish

Kohlrabi

Kohlrabi

Leeks

Leeks

Lettuce / Leafy Greens

Lettuce / Leafy Greens

Melons

Melons

Onions

Onions

Parsnips

Parsnips

Peas

Peas

Peppers

Peppers

Potatoes

Potatoes

Pumpkins / Gourds

Pumpkins / Gourds

Radishes

Radishes

Rhubarb

Rhubarb

Rutabaga

Rutabaga

Snap Beans

Snap Beans

Squash - Summer

Squash - Summer

Squash- Winter

Squash- Winter

Sweet Corn

Sweet Corn

Sweet Potatoes

Sweet Potatoes

Tomatoes

Tomatoes

Turnips

Turnips

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Upcoming Events

Asparagus Variety Trial Open House

May 23, 2024
Batavia, NY

Come see 10 varieties of asparagus! The trial includes new releases, purple, frost avoidant, and expanded disease-resistant varieties. Compare the performance of asparagus planted from home-raised seedlings vs crowns. Participate in a weed control discussion and pick the brains of growers and industry reps!

View Asparagus Variety Trial Open House Details

Indoor Mushroom Cultivation, Post-Harvest Handling, and Food Safety

June 6, 2024
Buffalo, NY

This workshop is intended for mushroom producers and those considering mushroom production. Hosted by CCE Wyoming County, the workshop includes a tour and discussion of Flat #12 Mushrooms production process, from substrate to sales, including their food safety plan creation, implementation, and the audit process. Alternative production methods will also be discussed.

View Indoor Mushroom Cultivation, Post-Harvest Handling, and Food Safety Details

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