What's Up with Wholesaling?
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.
This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.

Upcoming Events
2026 Muck Onion Growers Twilight Meeting in Oswego
June 18, 2026
Oswego, NY
Open to all Onion Enthusiasts, the Muck Onion Growers Twilight Meeting will include an onion disease research update from 2025, new fungicide recommendations for 2026, an onion maggot seed treatment update, herbicide demonstration tour, and more. This educational event is immediately followed by a catered dinner; both are FREE thanks to generous sponsors!
2.25 DEC recertification credits available in categories 1a, 10 and 23. CCA credits will be offered too.