Wholesale Barriers: Case Studies Overview
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is the second of two narrated PowerPoint presentations providing further findings from a USDA-AMA funded project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study. In this presentation, we provide more information found by diving deeper into the barriers of wholesaling for New York produce growers. The previous video provided information on a large grower survey whereas this video provides more in-depth findings from 8 individual farms selected from 3 focus groups. The farms agreed to provide more details about their marketing experiences, issues, and/or needs. These 8 farms became our 8 case studies; some of the case study farms had wholesaling experience while other farms had no wholesaling experience but were considering moving into that market.
This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.


Upcoming Events
Farm Food Safety Training with GAPs
April 1, 2025
Farmersville, NY
All produce farms want to grow safe food, right? Are your markets asking for food safety plans or audit certification? Do you want to understand produce safety issues? A way to do this is to learn and follow produce safety practices with Good Agricultural Practices (GAPs).
Join Robert Hadad, Regional Vegetable Specialist with the Cornell Vegetable Program, and Lynn Bliven, Ag & Natural Resources Issue Leader from CCE Allegany County for this full day workshop on Good Agricultural Practices (GAPs) and leave with information to start a food safety plan for YOUR farm!