Wholesale Barriers: Case Studies Overview
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is the second of two narrated PowerPoint presentations providing further findings from a USDA-AMA funded project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study. In this presentation, we provide more information found by diving deeper into the barriers of wholesaling for New York produce growers. The previous video provided information on a large grower survey whereas this video provides more in-depth findings from 8 individual farms selected from 3 focus groups. The farms agreed to provide more details about their marketing experiences, issues, and/or needs. These 8 farms became our 8 case studies; some of the case study farms had wholesaling experience while other farms had no wholesaling experience but were considering moving into that market.
This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.
![more crops](images/more_crops_left_sm.gif)
![more crops](images/more_crops_right_sm,.gif)
Upcoming Events
Niagara Region Vegetable Meeting
![Event Offers DEC Credits](../images/dec_credits.gif)
August 14, 2024
Clarence Center, NY
We'll start this meeting off at Root Down Farm to hear late season disease management updates in peppers and cole crops, plus current best management practices to limit fungicide resistance. Potato variety recommendations and disease control questions in potatoes will be addressed.
Then we'll head to Kreher's beet field to view and discuss alternative weed control technologies. The beet field is an on-farm demonstration of various flame weeding protocols in comparison with stacked tool cultivation equipment. One or two weeding robots will be on-hand for live demonstrations and discussion of the technology's current abilities and future potential. We'll also cover industry updates and a review of late summer disease management in squash.
2.0 DEC credits will be available in categories 23, 1a, and 10.
2024 Chipping Potato Twilight Meeting
![Event Offers DEC Credits](../images/dec_credits.gif)
August 20, 2024
Dansville, NY
Join us for a brief, on-farm meeting including insect pest updates and viewing of the chipping potato variety trial. 1.0 DEC credits in categories 10, 1a, and 23 will be offered. Dinner follows!