What's Up with Wholesaling?
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.
This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.

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2025 Potato Advisory Meeting
December 16, 2025
Canandaigua, NY
Come hear the latest on insect pest control and fertility management in potatoes from Cornell University experts. Potato variety trial updates will be shared too. After lunch will be the Empire State Potato Grower's Meeting. 1.5 DEC credits in 10, 1a, and 23.
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January 8, 2026
Penn Yan, NY
At this vegetable grower-focused meeting, ag industry experts will discuss food safety, disease management in strawberries, the benefits of using cover crops, plus more. Two grower panel discussions will focus on pest management techniques and irrigation. DEC recertification credits offered in categories 10, 1a, 21, 22, 23, and 24.