What's Up with Wholesaling?
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.
This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.

Upcoming Events
Eden Area Winter Vegetable Meeting
February 4, 2026
North Collins, NY
Join us for a mix of industry updates, crop protection talks, pesticide safety programming, and fertility management discussions. This meeting is jointly hosted by the Cornell Vegetable Program and Timac Laing-Gro.
1.25 DEC credits available in CORE plus 1.75 in 1a and 23.
Orleans Regional Winter Vegetable Meeting
February 9, 2026
Albion, NY
Topics include: Breeding and evaluating tomatoes to control disease and improve yield, jar testing and ensuring spray water quality, breaking down organic matter, FSMA updates and Q&A with Ag & Markets, and industry updates. Includes hands-on learning, coffee break, and sponsor booths.
DEC credits available: 1.0 in CORE plus 0.5 in 1a, 10 or 23
Good Agricultural Practices (GAPs) Food Safety Training
March 10, 2026
Newark, NY
Learn about food safety on the farm! This event hosted by the Cornell Vegetable Program, Cornell Lake Ontario Fruit Team, CCE Wayne County, and the NYS Department of Agriculture, will cover good agricultural practices (GAPs) to help reduce the risk of microbial contamination on the farm, keeping food and consumers safe.