What's Up with Wholesaling?
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.
This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.

Upcoming Events
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Chautauqua
July 14, 2026
Panama, NY
A field walk will demonstrate pest management in fresh market vegetables in both field and greenhouse (high tunnel) vegetables, primarily for those growing for wholesale auction. CCE Cornell Vegetable Program Specialist Judson Reid will identify weeds, insects and diseases in vegetables and will go over management options such as inter-row cover crops, grafting, and where appropriate, spray options.
DEC recertification credits will be offered.
Vegetable Pest and Cultural Management Field Meeting for Auction Growers -- Allegany
July 15, 2026
Fillmore, NY
A field walk will demonstrate pest management in fresh market vegetables in both field and greenhouse (high tunnel) vegetables, primarily for those growing for wholesale auction. CCE Cornell Vegetable Program Specialist Judson Reid will identify weeds, insects and diseases in vegetables and will go over management options such as inter-row cover crops, grafting, and where appropriate, spray options.
DEC recertification credits will be offered.
Pest Management for Small-Scale Growers
July 23, 2026
Rochester, NY
Join us for a hands-on field day exploring integrated pest management tools for small-scale growing spaces and the opportunity to build community with local growers! Learn the best practices for using row covers, biocontrols, trapping, and more.