What's Up with Wholesaling?
Robert Hadad, Extension Vegetable Specialist
Cornell Vegetable Program
This is one of two narrated PowerPoint presentations investigating farmers experience with and attitudes towards wholesaling. The project, Assessing Barriers to Wholesaling for Small-Scale Produce Growers: Case Study, ran from 2016-2018. We investigated how some produce growers have fared well with wholesaling and how they got started; while others have been stumbling and have misconceptions about what makes wholesaling successful. A farmer survey was developed and results of the 199 survey respondents are presented in this presentation.
This presentation was prepared by Robert Hadad, Regional Vegetable Specialist with the CCE Cornell Vegetable Program. For more information about this study, contact Robert Hadad.
Asparagus
Beets
Broccoli
Brussels Sprouts
Cabbage
Carrots
Cauliflower
Cucumbers
Dry Beans
Eggplant
Ethnic Vegetables
Garlic
Horseradish
Kohlrabi
Leeks
Lettuce / Leafy Greens
Melons
Mushrooms
Onions
Parsnips
Peas
Peppers
Potatoes
Pumpkins / Gourds
Radishes
Rhubarb
Rutabaga
Snap Beans
Squash - Summer
Squash- Winter
Sweet Corn
Sweet Potatoes
Tomatoes
Turnips
Upcoming Events
2025 Potato Advisory Meeting
December 16, 2025
Canandaigua, NY
Come hear the latest on insect pest control and fertility management in potatoes from Cornell University experts. Walter De Jong will share his potato variety trial updates too. After lunch will be the Empire State Potato Grower's Meeting. 1.5 DEC credits in 10, 1a, and 23.